Privacy Policy

This Privacy Policy ("Policy") describes how 877gam ("we", "us", "our") collects, uses, stores and protects personal data obtained through your use of the 877gam website at 877gam.cam (the "Platform"). It applies to all visitors and users of the Platform, including those accessing it from Pakistan and other jurisdictions.

877gam operates as an English-language online betting and casino information platform designed primarily for Pakistani users. The Platform provides educational content about sports betting, casino games, payment methods and responsible gambling practices. It does not accept bets, process financial transactions or operate as a licensed gambling operator.

By accessing or using the Platform, you acknowledge that you have read, understood and agree to the data practices described in this Policy. If you do not agree with any part of this Policy, please discontinue use of the Platform immediately.

The following definitions apply throughout this Privacy Policy:

• "Personal Data" — any information relating to an identified or identifiable natural person, including but not limited to name, email address, IP address, device identifiers and browsing behaviour.
• "Processing" — any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction.
• "Data Controller" — the entity that determines the purposes and means of processing Personal Data. For this Platform, the Data Controller is 877gam.
• "Data Processor" — a third party that processes Personal Data on behalf of the Data Controller, under contractual obligation and subject to this Policy's principles.
• "Cookies" — small text files stored on your device by your browser when you visit a website. They help the Platform recognise your browser and remember certain information about your visit.
• "Technical Data" — data automatically generated by your device and browser when you access the Platform, including IP address, browser type and version, operating system, referral URL and pages visited.
• "User" — any individual who accesses, browses or otherwise uses the Platform.
• "Platform" — the 877gam website accessible at 877gam.cam, including all sub-pages, content and features.

877gam is the Data Controller responsible for Personal Data collected through this Platform. As Data Controller, we determine why and how your Personal Data is processed, and we are accountable for ensuring that processing activities comply with applicable data protection principles.

Where we engage third-party service providers to assist in operating the Platform — such as analytics providers or hosting services — those providers act as Data Processors under our instruction. They are bound by contractual obligations that restrict their use of your data to the specific services they provide to us and prohibit them from using your data for their own independent purposes.

877gam collects the minimum amount of data necessary to operate the Platform effectively and safely. The categories of data we collect are as follows:

We do not collect sensitive personal data such as financial account credentials, payment card details, national identity numbers (CNIC), biometric data or health information through this Platform. The Platform does not process gambling transactions and therefore does not collect the financial data typically associated with betting accounts.

We collect data through the following mechanisms:

• Automatic Collection: When you visit any page of the Platform, your browser automatically transmits certain Technical Data to our servers and to any analytics tools we operate. This happens regardless of whether you interact actively with the page.
• Cookies and Similar Technologies: The Platform places cookies on your device to support session management and usage analytics. Details of cookie categories and your control options are set out in Section 8 of this Policy.
• Voluntary Submission: When you contact us via email, or use any contact or feedback mechanism on the Platform, you voluntarily provide us with Communication Data including your email address and the content of your message.
• Third-Party Analytics: We may use third-party analytics providers that collect usage data on our behalf using cookies and similar tracking technologies. These providers process data in accordance with their own privacy policies and our data processing agreements with them.

We do not purchase Personal Data from third-party data brokers. We do not collect data from social media platforms about individual users without their direct interaction with our Platform.

We process Personal Data on the following legal bases:

• Legitimate Interests: The processing of Technical Data and Usage Data is carried out on the basis of our legitimate interests in operating a secure, functional and improving information platform. This includes understanding how users interact with our content, detecting security threats and optimising the user experience for visitors from cities including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.
• Consent: Where we place non-essential cookies on your device (for example, analytics cookies beyond basic session management), we do so on the basis of your consent, which you may withdraw at any time through your browser settings.
• Contractual Necessity: Where you contact us with a support or information request, we process your Communication Data to the extent necessary to respond to your enquiry and fulfil our commitment to user assistance.
• Legal Obligation: We may process or disclose Personal Data where required to comply with a valid legal obligation, court order or lawful request from a competent authority. We will, where legally permissible, notify you of any such requirement.

We use the Personal Data we collect for the following specific purposes:

• Platform Operation: To serve web pages to your device, maintain session continuity and ensure the Platform functions as intended across different devices and browsers.
• Analytics and Improvement: To understand aggregate usage patterns — which content sections are most visited, how users navigate between pages, and which devices or browsers are most common among our Pakistani user base — so that we can continually improve the quality and relevance of our content.
• Security and Fraud Prevention: To detect, investigate and respond to suspicious activity, automated abuse, scraping attempts or other behaviour that may threaten the integrity or availability of the Platform.
• User Support: To respond to queries, feedback or requests submitted to us via email or other contact channels available on the Platform.
• Legal Compliance: To fulfil our obligations under applicable law, including responding to lawful legal process and maintaining records as required.

We do not use your Personal Data to build advertising profiles, serve targeted ads or sell your data to third parties for marketing purposes. We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects on you.

Cookies are small text files stored on your device when you visit a website. The Platform uses the following categories of cookies:

You can control and manage cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies or receive a warning before a cookie is stored. Please note that disabling strictly necessary cookies may affect the Platform's ability to function correctly.

We do not use cookies to track your browsing activity on third-party websites, and we do not serve interest-based advertising through this Platform.

877gam does not sell, rent, trade or otherwise transfer your Personal Data to third parties for commercial or marketing purposes. We may share your data only in the following limited circumstances:

• Service Providers (Data Processors): We engage trusted third-party providers — such as web hosting services, content delivery networks and analytics platforms — who process data on our behalf. These providers are contractually bound to process data only as we instruct and to maintain appropriate security standards.
• Legal Requirements: We may disclose Personal Data if required to do so by law, regulation, court order or other valid legal process. Where legally permissible, we will attempt to notify affected users before complying with such requests.
• Business Transfers: In the event of a merger, acquisition, restructuring or sale of assets involving 877gam, Personal Data held by us may be transferred to the successor entity, subject to the same privacy protections described in this Policy.
• Protection of Rights: We may disclose data where we believe in good faith that disclosure is necessary to protect the rights, property or safety of 877gam, its users or the public.

We do not share Personal Data with third-party betting operators, payment providers, sports organisations or advertising networks. References to payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah on this Platform are purely contextual and educational — we have no data-sharing arrangements with these entities.

We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention practices are as follows:

• Technical and Usage Data: Retained in aggregated or anonymised form for up to 26 months for analytics and platform improvement purposes. Raw Technical Data (such as server log entries containing IP addresses) is typically retained for a shorter period unless required for security investigation purposes.
• Communication Data: Email correspondence and support messages are retained for a reasonable period following resolution of the enquiry, typically no longer than 24 months, unless ongoing correspondence requires a longer retention period.
• Cookie Data: Retained for the duration specified in the cookie category table in Section 8, or until you clear your browser cookies.

When Personal Data is no longer required for the purpose for which it was collected and no legal retention obligation applies, we will delete or anonymise it using secure methods. You may also request deletion of your data at any time under the rights described in Section 11, subject to any applicable retention obligations.

Subject to applicable law, you have the following rights in respect of your Personal Data held by 877gam:

• Right of Access: You may request a copy of the Personal Data we hold about you, along with information about how it is processed.
• Right to Rectification: If any Personal Data we hold about you is inaccurate or incomplete, you may request that we correct or update it.
• Right to Erasure: You may request that we delete your Personal Data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been processed unlawfully.
• Right to Restrict Processing: In certain circumstances, you may request that we restrict the processing of your Personal Data — for example, while the accuracy of the data is being verified.
• Right to Object: Where processing is based on our legitimate interests, you may object to that processing. We will consider your objection and cease processing unless we have compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (for example, non-essential cookies), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

877gam takes the security of your Personal Data seriously. We implement a range of technical and organisational measures designed to protect Personal Data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include:

• Encrypted data transmission using HTTPS/TLS protocols across all Platform pages;
• Access controls limiting the ability to access Personal Data to those with a genuine operational need;
• Regular review of our data handling practices and security configurations;
• Use of reputable, security-certified hosting and infrastructure providers.

Despite these safeguards, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of data transmitted to or from the Platform over the internet. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately using the contact details in Section 15.

In the event of a data breach that is likely to result in a high risk to your rights, we will notify affected users without undue delay using the contact information available to us.

The Platform is intended exclusively for adults aged 18 years and over, or the higher minimum age required by the operator or license jurisdiction applicable to the user. We do not knowingly collect Personal Data from individuals under the age of 18.

If you are a parent or guardian and believe that a minor under your care has accessed this Platform or provided Personal Data to us, please contact us immediately using the details in Section 15. We will take prompt steps to delete any Personal Data collected from a minor upon verified notification.

877gam reserves the right to update or modify this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes in our data processing activities, improvements to Platform features or clarifications to existing provisions.

When we make material changes to this Policy, we will update the "Last Updated" date at the top of this page. We may also, at our discretion, draw attention to significant changes through a notice on the Platform. However, it remains your responsibility to review this Policy periodically to stay informed of how we handle your data.

Your continued use of the Platform following the publication of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with any changes to this Policy, you must discontinue use of the Platform.

If you have any questions, concerns or requests relating to this Privacy Policy or the way in which 877gam handles your Personal Data — including requests to exercise any of the rights described in Section 11 — please contact our support team.